Funda

Search experience for the go-to real estate platform.

At Funda, I was responsible for designing and validating the User Experience for property seekers across key consumer touch points — including buying, renting, new developments, and recreation. Serving over 8 million unique users and 45 million sessions per month. In this role I honed my ability to create scalable designs and it reinforced the value of effective cross-functional collaboration. 

Contributions / 2018 - 2019

Search & find experience design for homebuyers, including filters, contextual search, contact flow and advertisements. User research and experiment validation.

Desktop; Hier Detail page op mobiel en desktop

Mobiel; deze spread verbergen



Personal object evaluation

Personalized, context-driven home evaluation.

Our research revealed that personal context plays a vital role in the search journey.


With the help of my team, I led the design of an immersive neighbourhood exploration feature, accessible directly from the property listing.


We introduced the ability for users to save favourite locations, making them instantly available when browsing future listings — helping them answer questions like Can I reach this house within 30 minutes by train? or How far is it located from my parents?

Neighborhood facilities 

When searching for a house, surroundings matter. Let's explore the neighborhood.

The experience offers a full-screen map view surfacing nearby shops, public transport, schools, and childcare — complete with opening hours and contact details.


This can now be experienced in an integrated way, without leaving the comfort of funda.

Static mobile screens of detail page met context driven object evaluation



Explorative search on map

Personalized, context-driven home evaluation.

What if finding your next home started with how long you're willing to travel?


This feature allows users to set a maximum commute and preferred mode of transport, then explore all properties reachable within that time from any reference point. It's a powerful way to broaden the search and surface unexpected gems. It might reveal that Monnickendam could be just as practical as Amsterdam.

People front and centre

Learning-driven product improvements.

To serve users well, a deep understanding of their needs and wants is paramount. The research we conducted consisted of a mix of quantitative and qualitative approaches, integrated into continuous built-measure-learn cycles.


Emerging user signals were combined with our vision and expertise, the result of this proces was subsequently used for continuous improvement. 

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