Norse Projects
Created for life — Good for all seasons
Since 2004, Norse Projects has drawn upon its Scandinavian roots to inform a design language that supports an infrastructure for a highly adaptable wardrobe.
Contributions / 2014 - 2015
CONDITIONS®
A capsule collection which lays out Norse Projects' first foray into technical outerwear.
CONDITIONS is a layered clothing system that enables you to navigate the richness of city-based living. It combines a Nordic aesthetic with the discreet application of high technology.
The concept was taken to ISPO München, where it formed the basis upon which Norse Projects' relationship with GORE-TEX was built. It resulted in a long term partnership which lasts to this today.
The mark of true luxury is not the grand gesture, but the simple things done well.
NORSE PROJECTS
Technical outerwear
Refinement of outstanding outerwear and luggage.
Design of technical outerwear, bags and accessories which encompassed the development of new styles and advancing existing ones. It included, among others, a lightweight waterproof shell, a range of heavy-duty bags and technical improvements to the flagship Rokkvi 2.0 jacket.
An iterative process was followed, consisting of analog and digital sketching, sourcing, coordinating with supply and production partners, creating and improving upon samples, while syncing up with Management, Sales and Marketing.
E-commerce
An expressive concept for norseprojects.com
Explorations for the e-commerce platform gave direction towards more expressive visual narratives. At the same time, the design adhered to a calm and collected aesthetic, keeping in line with Norse's values and, as always, informed by both Nordic nature and the people that reside in it.